There are several reasons why a subscriber may appear to have opened your email many times.

• It is most often the case that your subscriber simply did open your campaign multiple times. It is very common for people to open an email more than once - they are interested in your email and can potentially come back to look at it many times.
• A subscriber could have a "Preview Pane" feature enabled in his or her email client. In this case, every time the campaign email was clicked or scrolled to in the "Preview Pane", the subscriber's address displays as having opened the campaign.
• If the subscriber uses the email client to "forward" the email campaign, any subsequent opens by those recipients show as another "open" by your subscriber.

The open total in your Campaign Snapshot indicates the total number of unique opens for that entire campaign and does not take multiple opens into account.

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