Yes you can! You can personalize the subject line and content for each email you send. By adding any of the following tags to your subject or email content, we will dynamically change these values for every recipient when sending the campaign.

First Name - [firstname,fallback=any term you like]

Last Name - [lastname,fallback=any term you like]

Full Name - [fullname,fallback=any term you like]

Email Address - [email]

When personalizing a recipients name, you can provide a fallback value which is displayed if that field is empty for that recipient. If you would like nothing displayed when a recipient's name field is empty, simply leave the fallback value blank (e.g. [firstname,fallback=] ).

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