Through a direct feedback loop with major ISP's like AOL and Hotmail, we can automatically detect if any of your recipients mark your email as junk.

What happens when I receive a spam complaint?

As soon as we receive a spam complaint we instantly change their status to 'Unsubscribed'. This means you will no longer be able to send any campaigns to that individual.

How does this affect my account?

We monitor the total number of spam complaints for your account. If the complaints exceed an unacceptable number (the industry average is around 1 in every 5,000 recipients - 0.05% of all recipients), we may be forced to cancel your account with us.

What can I do to reduce the chances of spam complaints?

There are a number of changes you can make to your campaign and list management practices to almost guarantee a reduction in spam complaints, including:

1. Make sure you have explicit permission from everyone in your list to contact them about the subject of your email.
2. Use double opt-in for all your subscriber lists. This provides proof that those making spam complaints are unwarranted. To change this, head into your list, click the "Update list details" link and change the format.
3. Set clear expectations when someone joins your list. Tell them what you'll be sending them and how often.

Related Topics

• What kind of permission do I need before I can send to my subscribers?

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