If you are sending emails using your templates, the campaign snapshot contains a number of important terms which explain the most recent results for each campaign you send. Below is a quick explanation about what these figures actually mean.

Opens

The opens count does not take repeat opens into account, meaning the figure represents the total number of recipients that actually opened your campaign.

Clicks

The clicks count shows the total number of recipients that have clicked at least one link.

Unsubscribed

The unsubscribed data tells you the total number of recipients that clicked the unsubscribe link in the campaign.

Bounced

The bounce data tells you the total number of recipients that bounced and also provides you with the percentage of recipients that bounced.

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